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Consumer and category audiences
Define use, purchase recency, household involvement, channel and quota priorities. A broadly available category can still become difficult when several narrow conditions are combined.
Panel and partner coordination
Plan the audience market by market.
17M+ proprietary panel + verified network. 95+ countries reached through panel and partner coordination. These figures describe our combined reach; the audience, sourcing approach and availability for each study still need a clear market-level plan.
01 / Global Coverage
A country list is the start of the conversation.
Multi-country fieldwork works best when every market shares a common research objective and has its own practical recruitment assumptions.
Business and specialist audiences
Specify role, decision involvement, company size, relevant experience and market context. Healthcare and other specialist profiles need a suitable eligibility and evidence plan before recruitment.
Regional planning
Discuss North America, Europe, Asia Pacific, the Middle East and Latin America, with African markets considered on request. Country and audience availability must be confirmed for the actual requirement.
02 / Global Coverage
Keep source context attached to feasibility.
Combined network reach is different from a current, deduplicated list of people ready to answer a particular survey.
Source plan and overlap
Discuss proprietary and partner contributions, permitted recruitment channels and relevant source restrictions. Review overlap, contact permissions and repeat-participation controls rather than adding source lists as if they were independent audiences.
Local journey requirements
Agree languages, questionnaire readiness, mobile or desktop needs, incentives and working return paths. Translation, specialist recruitment and local support must be included explicitly where required.
03 / Global Coverage
Read progress within each market.
A strong total can hide a difficult country or a narrow subgroup. Review quota movement, qualification and unresolved outcomes with enough detail to act.
Country-level decisions
Agree which market or quota changes need approval, who will review source quality and when recruitment should pause or expand. Keep estimates dated and explain material changes.
An agreed handover
Confirm market and language labels, reconciled outcomes and specified delivery files. Weighting, comparability and population representation depend on the research design and require an agreed analytical approach.
Continue with context
Connect the information with your actual study.
Share your audience, markets, method, target completes, LOI and timing. We can discuss practical options, assumptions, responsibilities and the handover your team needs.