Research services
Choose focused support or coordinate the study from planning to handover. Start with the decision you need to make; we then agree the audience, work, evidence and delivery requirements.
01 / Measure
Turn a business question into a controlled survey plan, with audience definitions, questionnaire requirements, quotas and analysis objectives agreed before launch.
Research objectives, countries, target profile, sample size, questionnaire, quotas, field dates and reporting expectations.
Questionnaire review, sample planning, audience and quota definitions, launch coordination and fieldwork monitoring within the agreed scope.
Review eligibility, routing, quota balance and response-quality rules before accepting final delivery.
Methodology, weighting and reporting are study-specific. Network reach alone does not establish representativeness.
02 / Collect
Reach the agreed audience through owned and partner sources, with screening, source coordination and outcomes kept visible.
Countries, eligibility criteria, completes, exclusions, incidence assumptions, incentive requirements and permitted recruitment sources.
Feasibility planning, respondent sourcing, screening, targeted invitation planning, quota monitoring and operational exception handling.
Consider repeat attempts, source patterns, eligibility and configured technical signals alongside response checks.
Capacity depends on the profile, market and timing. Feasibility estimates contain assumptions; recruitment also depends on contact permissions, opt-outs and source restrictions.
03 / Build
Build and test a respondent journey that works across the agreed routing, language, device and return-path requirements.
Questionnaire, routing instructions, translations, stimuli, quotas, hosting requirements and client callback specifications.
Review skip logic, piping, randomisation and validation requirements; coordinate device checks and end-page testing.
Test qualification, screen-out, quota-full and successful-return paths before releasing production traffic.
Capabilities depend on the selected survey platform. Client-hosted questionnaires require suitable access or integration for changes and testing.
04 / Manage
Give the study a clear owner for milestones, supplier coordination, decisions and final handover.
Stakeholders, responsibilities, deadlines, commercial terms, source restrictions, escalation contacts and delivery requirements.
Setup coordination, supplier communication, launch readiness, progress monitoring, issue handling and handover planning.
Discuss changes in incidence, quotas, source quality and callback outcomes before taking corrective action.
Support arrangements and reporting frequency are agreed for the project. Operational dashboards support decisions and communication.
05 / Analyse
Prepare responses for analysis with cleaning, coding and reporting decisions documented clearly.
Questionnaire and variable definitions, response files, cleaning rules, coding framework, required tables and reporting objectives.
Data preparation, consistency review, coding, tabulation and the analysis support specified in the brief.
Review missing values, inconsistent responses, duplicates and relevant open-ended answers against documented rules.
Advanced modelling, weighting, significance testing and dashboards require an agreed method and suitable data. Service outputs are not universal automatic platform features.
06 / Understand
Recruit and coordinate participants whose experience fits the discussion objectives.
Participant profile, screener, geography, language, session format, dates, incentive terms and consent requirements.
Recruitment planning, screening, participation confirmation and scheduling support, with specialist requirements agreed in advance.
Review eligibility and relevant experience, confirm participation and document replacement decisions where required.
Moderation, facilities, recording, transcription and thematic analysis must be scoped explicitly. Specialist audiences remain subject to feasibility and appropriate permissions.
Build the right service plan
Send the countries, target profile, sample size, LOI, dates and survey-hosting requirements. We can discuss feasibility, responsibilities, available quality controls and practical delivery assumptions.
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